When We're Singin'

Bell Records

70s Music, David Cassidy, Partridge Family MusicJohn MillerComment
Looking through the Eyes of Love 45 single3 (2).jpg

Larry Uttal was president of Bell Records, a record label on top of the world during the run of The Partridge Family. When the show went off the air, Bell Records was also changing hands. Uttal went on to a new venture and Clive Davis took over, renaming the label Arista.

For the first time ever, former Bell Records executives are interviewed about The Partridge Family and share stories and insights about the record label and how it worked in tandem with the television show! Find out who came up with all the record album cover designs and the powerful and unbreakable image of The Partridge Family that was marketed to the entire world!